This Privacy Policy explains how this e-commerce website (hereinafter referred to as the “Website”) collects, uses, shares, and protects your personal information when you visit, make a purchase, or interact with our services. By using the Website, you consent to the practices described in this policy. Please read it carefully.
1. Personal Information We Collect
We collect personal information to provide and improve our services. “Personal Information” refers to any data that can identify an individual, either directly or indirectly. We collect the following types of information:
Device Information
- Examples: Web browser type, IP address, time zone, cookie data, pages or products viewed, search terms, and interactions with the Website.
- Purpose: To ensure proper Website functionality, optimize performance, and analyze usage trends.
- Source: Collected automatically via cookies, log files, web beacons, tags, pixels, or similar technologies.
- Disclosure: Shared with third-party service providers for analytics and performance optimization.
Order Information
- Examples: Name, billing and shipping details, payment information (e.g., credit card details), email address, and phone number.
- Purpose: To process orders, handle payments, arrange shipping, provide confirmations, communicate with you, screen for fraud or risk, and deliver relevant marketing or updates (where permitted).
- Source: Collected directly from you during checkout or account creation.
- Disclosure: Shared with payment processors, shipping providers, and other service providers necessary to fulfill your order.
Customer Support Information
- Examples: Information provided when you contact us for support (e.g., inquiries, complaints).
- Purpose: To provide customer support and resolve issues.
- Source: Collected directly from you during support interactions.
- Disclosure: Shared with third-party support providers as needed.
Minors
The Website is not intended for individuals under the age of majority in their jurisdiction (typically 16 or 18, depending on local laws). We do not knowingly collect personal information from minors. If you are a parent or guardian and believe your child has provided personal information, please use the Website’s support channels to request deletion.
2. How We Use Your Personal Information
We use your personal information to:
- Offer and fulfill products and services, including processing payments, shipping orders, and providing order updates.
- Communicate with you about your account, orders, or support inquiries.
- Improve the Website’s functionality, user experience, and content.
- Deliver marketing communications, promotions, or updates about new products or services (where you have consented or as permitted by law).
- Screen orders for potential fraud or risk.
- Comply with legal obligations or protect our legitimate interests.
3. Sharing Your Personal Information
We share your personal information with trusted third-party service providers to operate our services and fulfill our obligations to you, including:
- Payment Processors: To securely process payments.
- Shipping Providers: To deliver orders.
- Analytics and Advertising Partners: To analyze Website usage and deliver targeted advertisements.
- Support Providers: To assist with customer service inquiries. We ensure that third parties are contractually obligated to protect your information and use it only for the purposes specified. We may also share information to comply with legal requirements, enforce our policies, or protect our rights or the safety of others.
4. Marketing and Behavioral Advertising
- We may use your personal information to provide personalized marketing or advertisements based on your Website interactions or purchases, where permitted by law or with your consent.
- We may share usage data with advertising partners to deliver relevant ads. You can opt out of targeted advertising through your browser settings, device settings, or third-party opt-out platforms (e.g., those provided by major advertising networks).
- If you subscribe to marketing communications (e.g., newsletters, SMS alerts), you may opt out at any time using the unsubscribe instructions provided in those communications.
5. Cookies and Tracking Technologies
We use cookies and similar technologies (e.g., web beacons, pixels) to enhance your experience and collect information about your Website usage.
- Types of Cookies:
- Necessary Cookies: Essential for Website functionality (e.g., maintaining your session).
- Performance Cookies: Collect data on how users interact with the Website to improve performance.
- Advertising Cookies: Enable personalized advertisements.
- Social Media Cookies: Facilitate content sharing on social media platforms.
- You can manage or disable cookies through your browser settings, but note that disabling cookies may affect Website functionality.
6. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy or as required by applicable law. When no longer needed, we securely delete or anonymize your information. You may request deletion of your personal information through the Website’s support channels, subject to legal or contractual obligations.
7. Your Rights
Depending on your jurisdiction, you may have the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you.
- Correction: Request updates or corrections to inaccurate information.
- Deletion: Request deletion of your personal information, subject to legal requirements.
- Portability: Request transfer of your information to another service.
- Objection or Restriction: Object to or restrict certain uses of your information (e.g., marketing).
- Withdraw Consent: Withdraw consent for data processing where applicable. To exercise these rights, please use the Website’s support channels. We will respond within the timeframes required by law. If you are in the European Economic Area (EEA) or another region with specific data protection laws, you may also contact your local data protection authority with concerns.
8. Lawful Basis for Processing
Where required by law (e.g., in the EEA), we process your personal information based on:
- Your consent (e.g., for marketing communications).
- Performance of a contract (e.g., fulfilling your order).
- Compliance with legal obligations.
- Our legitimate interests (e.g., fraud prevention, Website improvement), provided they do not override your rights.
- Protection of your or others’ vital interests or public interest tasks, where applicable.
9. Automated Decision-Making
We may use limited automated decision-making for fraud prevention (e.g., temporary denylisting of IP addresses or payment methods associated with suspicious activity). These processes are designed to have minimal legal or significant impact on you. You may contact us through the Website’s support channels to request review of any automated decisions.
10. Do Not Track
The Website does not currently respond to Do Not Track signals due to the lack of a universal standard. You can manage tracking preferences through browser settings or opt-out mechanisms provided in this policy.
11. Selling Personal Information
We do not sell your personal information, as defined by applicable privacy laws (e.g., the California Consumer Privacy Act).
12. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our practices, legal requirements, or operational needs. Updates will be posted on the Website, and significant changes may be communicated through appropriate channels. Your continued use of the Website after changes constitutes acceptance of the revised policy.
13. Security
We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, or misuse. However, no online system is completely secure, and you share information at your own risk. Payment information is encrypted during transmission using industry-standard protocols.
14. International Data Transfers
If you are located outside the Website’s operating jurisdiction, your personal information may be transferred to and processed in other countries with different data protection laws. We ensure appropriate safeguards (e.g., contractual agreements) are in place when transferring data internationally.
For questions, concerns, or to exercise your rights under this Privacy Policy, please use the support channels provided on the Website. If you are not satisfied with our response, you may contact your local data protection authority.